SongBird Essentials Increases Product Line

Songbird Essentials announced it’s recent acquisition of Rubicon International. Rubicon pioneered the durable Eco-friendly recycled-plastic bird feeders in the 1990’s and their current catalog includes over 40 products now stocked and serviced by Songbird Essentials. Additional “green” products are being developed.

“It’s a good fit for Songbird Essentials to round out their already remarkable selection of birding and backyard nature products,” said Bill Farrar President of Rubicon. Farrar will now spend time with other business interests.

Songbird Essetials also added Seed Hoops to their product line. The Seed Hoop took the wild-bird industry by storm last year with their two models of universal seed trays that easily attach to nearly every bird feeder. Songbird Essentials will continue to produce and market the popular Seed Hoops under a licensing agreement.