Thursday, October 30, 2008


A new company called ChirpTracker is using the Internet to get buzz about their product generating among birders online.

By just searching for you get a home page asking you to sign up for a newsletter to learn about the product--a way to get some directing marketing to target customers. They do have a "Chirp Chat Blog" giving readers glimpses of this upcoming product.

ChirpTracker has a Twitter Feed. If you are not familiar with Twitter, it is a free social networking site and can serve as a "micro blog." It allows you to send and update of up to 140 characters in length, or a mini blog. Since the character limit is small, users can easily send updates via cell phone through a text message. Updates are displayed on your public profile page and others can subscribe to it. Users can subscribe to other's Twitter feeds and that's how the networking begins.

Twitter is like the popular status updates that comes with having a Facebook account. Facebook is a social networking site where you can have a profile that let's you post photos, play games, write a blog and interact with other users. The status update is a way to let your friends know what you are up to and comment on it. ChirpTracker also has a Facebook fan page and the general public can view it, but members of Facebook and subscribe to it. Readers can learn much more about what this product is all about.

According to the ChirpTracker Facebook fan page, "ChirpTracker is a revolutionary concept that provides technological enhancements to birding hobbyists by birders, for birders. ChirpTracker utilizes the integration of satellite mapping technology with a community-based environment to steer the hobby of birding enjoyed outdoors, into the virtual realm of social media to provide a rich conservational, educational, user, and data driven platform to uncover new bird species locations around the country.

ChirpTracker’s media-rich environment provides the birding community with the capabilities to assist in the plotting of bird sightings geographically, logging and maintainance of life lists, and the sharing of user’s personal profile activities with other birding enthusiasts."

You can read more here.

It's just another way to build some buzz about your product, even in the birding market.

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